Have Versace run out of ideas?

by Jon Stevenston on August 10, 2016


 Versace’s Recent Rip-Off Raises Concerns about a Death Of Creativity.

NO FIXED ABODE is a luxury Streetwear fashion label that was established in 2013 by Emma, CEO and Founder of No Fixed Abode. The brand was developed specially for the rebels and nonconformists, living by the idea of “Individual Anarchism.” As Emma was heavily involved in the punk scene, hence the tagline.

This season, Versace took things to far and over stepped the line. Versace in Versace’s Versus SS 2016 collection ripped off No Fixed Abode of London’s style, creative vision and ideas. In particular, Versace has used the No Fixed Abode - Lion Head Door Knocker copyright style as its own, on a global scale. As a part of the SS 2016 collection, placing it over the majority of their SS 2016 collection, 220 odd items across clothing and accessories.  The Lion Door Knocker been featured in their designs since February 2016. Whereas, No Fixed Abode has been using the Lion Door Knocker idea since 2013.

 While “No Fixed Abode is highly flattered that Versace chooses to keep its brand relevant by taking direct inspiration from an urban street wear label like our own. However, in the interests of copyright, ideas, style, and vision it seems the boundaries between inspiration have been blurred significantly.” Emma said when she saw the Versus collection.

The biggest question raised by No Fixed Abode’s CEO, Emma “Is this the way a luxury fashion house should behave, using ideas from other brands creative vision, and touting it as their own?”

The brand No Fixed Abode of London, a luxury streetwear company from the UK has always stood against corporate greed and lies, and they refuse to be let No Fixed Abode's styling and creative vision be used by a larger and more powerful brand. The company has taken legal advice, and have formally announced that they have taken legal action against Versace - the Versus sub style in particular for using No Fixed Abode style and ideas without permission. Versace have re launched a sub brand called Versus ‘a youth street-wear brand’

“How can a corporation that sells £600 scarf’s relate to the culture from the streets?” Emma comments.

All of Versus collections to date have been in line with what NFA have previously released. NFA and Versace have been in the same place several times. Paris Fashion Week - when NFA were scouted by Vogue Italia, and London Fashion Week for several years. Just have a look at the images. 

Unfortunately, this isn’t the first time Versace has been caught stealing from smaller designers and brands, in 2015, Versace hit the headlines with “Versace stole my designs” from another London based designer. These incidents have raised some concerns about the state of creativity and ideas at Versace. Whereas, No Fixed Abode stands for being different and celebrating and embracing these differences. They are also about ethical working conditions for workers in the production houses they use as well as global sustainability.

No Fixed Abode of London wants people to share their views on the topic, by commenting on https://www.no-fixedabode.co.uk/blogs/news/have-versace-run-out-of-ideas

About: NO FIXED ABODE - A luxury Streetwear fashion label, established 2013. For the rebels and no conformists, living by Individual Anarchism.

NO FIXED ABODE’S PHILOSOPHY: Individual Anarchism, we are all different, so lets embrace this.

NO FIXED ABODE’S MANIFESTO: We live by our own set of rules and make our own way in the world. We are individual, lets show that through our clothing. We design and produce fashion garments of luxury quality for people that like to be different, get noticed, the rebels, the individuals, the pioneers of change. The people that like standing out from the crowd, doing things differently. We don’t want to fit in or to conform. We’re all about freedom of expression.

We are all about ethical working conditions for workers in the production houses we use. We will only work with companies that support and hero this statement.



Versace uses No Fixed Abode's Style and Creative VisionVersace uses No Fixed Abode's Style and Creative VisionVersace uses No Fixed Abode's Style and Creative VisionVersace uses No Fixed Abode's Style and Creative VisionVersace uses No Fixed Abode's Style and Creative VisionVersace uses No Fixed Abode's Style and Creative VisionVersace uses No Fixed Abode's Style and Creative VisionVersace uses No Fixed Abode's Style and Creative Vision



Gyptian wearing No Fixed Abode of London - Lion Head T-shirt
So they (Versace) think the lion head is theirs? Go all the way No Fixed Abode! GYPTIAN - REGGAE ARTIST, JAMAICA

Follow Gyptian on Facebook | Instagram | Twitter | Youtube

What an absolute blatant rip off. When I saw all images together my first thought was that NFA had done a collaboration with Versace. But upon reading further I see that Versace has copycatted everything from NFA’s website template to NFA Lion Head Door Knocker, how lazy can you get. NICOLA RETTER - CONSUMER - MEDIA AGENCY, LONDON

Mic Adams comments on Versace using No Fixed Abode's Creative Vision
Wearing the No Fixed Abode Lion directly on your chest, is something that has always been meaningful to me as a artist and individual. Its a direct statement of who we are and the movement we support. To have someone try to copy and take away from it, is a direct insult not only to fashion, but also to the individuals who proudly wear it as a direct expression of our persona and art...MIC ADAMS - MUSIC ARTIST - RAPPER, USA
Follow Mic Adams on Website | Instagram | SoundCloud
It’s completely absurd that a globally known fashion house, that have been known for their individual identity, have, for less than a better word, stolen the creativity and ideas of an independent brand. It is a complete rip off of the inspiration, which has been carefully designed and moulded, by years of effort and hard work. It is time that Versace should be named and shamed and full credit should be given to its rightful owner. MR. RISHI KANSARA - PAUL SMITH, LONDON

Marc Dub Comments on Versace using No Fixed Abode's Creative ideas
In my line of work originality is the foundation of what I do. This is the basis from which creativity is born. It’s beyond shocking to hear that a fashion giant such as Versace would resort to using designs from No Fixed Abode as their own in their campaign. But if it is in fact true what they say that imitation is the sincerest form of flattery then the future must be looking very bright for No Fixed Abode. MARC DUB - RAPPER, USA
Follow Marc Dub on YouTube | Instagram | SoundCloud
by Retter on August 10, 2016

Go on No Fixed Abode, for too long Versace have been getting away with ripping off your original, epic and awesome ideas.

by Grant Richards on August 10, 2016

How embarrassing for such an iconic brand to be caught with their pants down again!
That’s a blatant and shocking rip-off of a very talented designer’s hard work.


Please note, comments must be approved before they are published